In today’s post I’m going to tell you about my experiences with the Aweber autoresponder and email marketing service.
What is Aweber?
Aweber is a popular email list management and autoresponder tool used by bloggers, business owners, and internet marketers. It allows you to build a list of subscribers, send out an email newsletter, and create an unlimited number of email marketing campaigns using autoresponders so you can send out a series of messages automatically while you lay in the sun sipping cocktails.
I use Aweber on this blog and on another site I own, and I have several ideas on how I can make money with Aweber in the future (I smell a new series of posts in the near future).
Why did I choose Aweber?
I first signed up with Aweber a couple of years ago when I was running a site selling Private Label Rights articles with a little ghostwriting mixed in. I needed a way to keep in touch with customers and prospects…to announce new article packs were available, to offer discounts, and to just to remind them I existed.
When I first realized I need a list management/email newsletter tool I went to various online marketing forums and dug through old threads to see what users had to say. I posted questions asking which was the best option available and why. And then I signed up to a bunch of newsletters to see which service people were actually using.
It didn’t take me long to realize Aweber was the way to go…
- Delivery rates are higher than other providers. What’s the point of having a list of subscribers if they never get your emails?
- Aweber’s double opt-in requirement offers protection against CAN-SPAM complaints.
- Tons of features and templates to customize your newsletter.
- Awesome training tools including a knowledge base system and live webinar tutorials.
- Killer support including real people by phone, email, and live chat.
- Integration with Twitter and Facebook so all blog posts can be automatically posted on both sites if desired.
How I’ve used Aweber so far
As I mentioned above, I first signed up with Aweber so I can keep in touch with people who purchased my PLR article packages. I haven’t updated that site in ages and it has suffered mightily from lack of attention. I might go back and start releasing new packs and building it up again, but right now I just don’t have the time.
I also created a new Aweber list so I can build a database of subscribers to this blog. Notice the big box on top of my navbars asking for your name and email? That’s an Aweber web form designed to attract subscribers. Actually, you might see 2 different boxes if you visit often. I’m split-testing (one of the cool features I told you about) a couple of different options to see which gets better results.
When you subscribe using that box you’ll automatically receive email updates whenever I post a new article on this blog.
I also use what’s called a “lightbox” which is a type of subscription form that fades in the first time you visit my site. If you’re a new reader you might have seen that just a few minutes ago. Some people find those annoying (but they are definitely effective) so I have it set to go off just once.
What do I plan to do with Aweber next?
The same thing we do every night Pinky…try to take over the world!
Just kidding…right now I want to concentrate on building up this blog and making it a “go to” place for people looking for personal finance advice. Along with that I want to build up a list of loyal subscribers. So that’s number one on my list.
But I have other plans to make money with Aweber…
1. I’m thinking of offering a series of short reports for sale. They would be priced cheap so everyone could afford them but contain enough useful information that they’d be worth many times what I’d charge. By over-delivering I could build a customer base and use Aweber to announce new reports.
2. I’m going to create a couple of short email courses where the main site would basically be a signup page for the free course. In addition to lots of great content there would be some affiliate links mixed in so I could cover the costs of hosting and hopefully make a little profit. The course would be delivered via email autoresponder so once I set it up it would be on autopilot. That’s passive income baby!
To learn more about how YOU can make money with Aweber click here right now.