In today’s world, everything is mobile. People are busier than ever and if you want to earn their business you can’t just sit back and wait for them to come to you. You need to be able to go out and bring your business directly to them.
We already have food trucks driving around town serving food right at your doorstep. Oil change providers will meet you at work and service your car right on the spot. A mobile notary will come to your home to notarize important documents. You can even rent a mobile video game truck to come to your house for parties!
Customers appreciate being able to conduct business on their own terms and their own schedules, and being able to offer those services can give you a leg up on the competition.
Another advantage of starting a mobile-based business is the low overhead costs. Purchasing a food truck is far less expensive than renting a brick and mortar restaurant. That doesn’t even include all the other things you can do without, like all the tables, chairs, silverware, dishes, and decorations. Your staffing needs will be greatly reduced as well since you only need one or 2 reliable people to help instead of a full staff of waiters, bussers, and cooks. Plus, you won’t need as much inventory on hand which can give your cash flow a big boost.
You’ll also be able to save on equipment purchases. For example, instead of an expensive Point of Sale system used by full-sized restaurants, a food truck can use a simple credit card reader like the one offered by SumUp, which allows point of sale transactions to occur wirelessly.
But what about the disadvantages of running a mobile business?
They say location matters and when you’re mobile you don’t really have a steady location. Users may have difficulty finding you or remembering who you are. As the saying goes, out of sight out of mind. Being active on social media is extremely important if you expect to keep finding new customers.
You also don’t want to forget about maintenance and fuel costs. Driving around town from one location to the next could really eat into your profits if you don’t factor those costs in to your business plan.
Security is also a concern. If your truck is stolen you don’t just lose a vehicle. You lose your entire business! Plus, you have to make sure your customers know your payment system is secure. Obviously cash works but these days many people rely solely on their debit and credit cards. If you accept credit cards make sure you use a reader with EMV chip technology (the kind where you insert the card instead of swiping) to keep your customer data safe.
Mobile businesses are becoming more and more popular but there is still plenty of room for growth. If you’re thinking of starting a business of your own, remember the advantages offered by mobile.