Benefits of Blogging – Are You Taking Advantage of These?

benefits of blogging
By: Anna Hirsch

Unless you’re Pat Flynn of The Smart Passive Income Blog or Darren Rowse of Pro Blogger, blogging can seem like a poor financial move.  After all, you spend hours a week blogging and interacting with your fans on social media, and yet money can be very slow coming.  It’s not unusual for some people to blog for a year or more before they make any money at all.  Yet, most of us keep blogging because we love to.

If you’re in the early stages of blogging, or if you’re making a small bit of money but nothing to justify the amount of time that you’re spending on your blog, know that there are many other ways you can justify the time you spend blogging.  Consider the following:

1.  Friendships

Those who blog are often kindred spirits.  You may find a nice circle of friends through your blogging endeavors.  Even better if you can attend conferences and meet them in person.  In fact, you may see your blog and your blogging friends’ blogs grow if you work together on some blogging activities.

2.  Sponsorship

Speaking of attending blogging conferences, doing so can be expensive.  Because you’re a blogger, you may be able to connect with brands in a partnership where the brand pays for your conference attendance, and you, in return, share information about the brand on your blog and with other blog attendees.

Before pursuing a brand, make sure to check with the organizers of the conference you plan on attending to see how they feel about this type of arrangement.  Many conferences will let you share information about the brand, but only outside of conference hours so you’re not a distraction to others.

3.  Reviews

Bloggers often get the opportunity to try new products before they’re available to everyone else.  If you’re a financial blogger, you may get to try a new financial product in beta form or have access to financial materials and books.  If you’re a “mommy” blogger, you may be able to try everything from new kids’ books to new baby items and new clothing lines.  In return, you’ll share your experience using the product on your blog.

4.  Giveaways

In addition to reviews, some brands may also want to offer a giveaway on your blog.  Giveaways are great for your blog because you can gain traffic during the giveaway period, and you can also attract new readers.  While not all of the new readers will stick around because they’re only interested in the giveaway, some will, which will increase your audience.  Plus, the more you offer reviews and giveaways on your blog, the more companies will reach out to you to do the same for their product.

5.  Ambassadorship

A select few bloggers are hired to be brand ambassadors for a brand.  As an ambassador, you’ll get paid to promote a specified product or products on your blog as well as to mention them on your social media accounts.

While earning a straight income from your blog isn’t easy to do, there are many ways to make your blog profitable.

What’s your favorite perk of being a blogger?

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Melissa works from home as a freelance writer, virtual assistant and blogger. Her blog, Mom's Plans, reflects her desire to plan life one step at a time while caring for and homeschooling her children (ages 9, 5 and 3) as well as paying down debt and saving for a house.


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